THIS LITTLE PEANUT WENT TO MARKET. . .
Posted by Zel Allen's nutgourmet on March 13, 2009
On the first weekend in March I was floating on a nut cloud and swimming in a warm and fuzzy nut pond. And if you’re as much of a nut butter lover as I am, I can assure you there was plenty to spread around.
Every year on the first weekend in March, the Natural Products EXPO comes to the Anaheim convention center in California for the largest food show in the country. This is the premier event for food manufacturers and sellers to display their wares and introduce new food products to retail buyers, the press, and those with a related food focus. The convention halls were practically bursting at the seams with 1900 vendors and 53,000 people in a frenzied environment of food tasting and product samplings along with an impressive array of knock-your-socks-off food displays.
As usual, I was trained on seeking nut products and trying to discover any unique ways nuts were being incorporated into good things to eat. Simply put, the experience was a banquet! And nuts were not the only items eager sellers were sampling.
Peanut products won my popularity prize with the most vendors selling peanut butters, some purely organic, others enhanced with flavorings and palm oils to keep the nuts and the oils from separating. Many of the peanut companies posted notices on their websites stressing that none of their products came from the disgraceful Peanut Corporation of America responsible for all that contaminated peanut butter.
Overall, nuts made an excellent showing, but the one disappointment for me was that none of the hot prepared foods contained nuts of any kind with the exception of a lonely Thai peanut sauce and a peanut tofu. Nuts are so nutritious and high in protein and fiber–why couldn’t they serve as an excellent replacement for other protein-containing foods like tofu, wheat gluten, or animal-based items?
This year I noticed more companies featuring nuts in their products. Here’s a run-down of what I saw:
• nutty granola varieties and granola bars
• energy bars
• trail mixes
• meal replacement bars
• raw power bars
• almond milk
• hemp milk
• almond and hazelnut-flavored ice cream and gelato
• nut butters
• nut brittle
• chocolate-covered nut creams
• nut pralines
• chocolate covered nuts
• raw nuts
• roasted nuts
• and nuts seasoned with everything from habanera chiles to onions and garlic.
The most innovative new product I met at the market was peanut tofu. Though I was awe-struck at the moment, I later realized peanut tofu makes perfect sense—the Chinese employed the soybean in a unique process that turned it into tofu. The peanut is also a bean—so why not peanut tofu?
Of all the nutty products at the EXPO, my personal blue ribbon award goes to Sunergia Soyfoods from Virginia for the most creative product I have ever encountered. If you’re into the vegetarian lifestyle, you know that tofu is a great source of plant-based protein. But would you ever imagine a tofu made from peanuts? This outrageously creative company came up with Nufu Peanut Tofu—a tofu made from peanuts in two tasty flavors—sesame ginger and herbed hickory. With great flavor and familiar tofu texture, this peanut tofu packs 5 grams of protein in a 2-ounce serving. I’m sold!
Novel ideas always show up at the EXPO. One company, Justin’s Nut Butter from Colorado, came up with a hip way to package and sell nut butter—little one-ounce foil-wrapped nut butter squeeze packs perfect for moms to pack into kids’ lunch boxes. Smart marketing idea! They also make classic peanut butter and p-butter flavored with honey and cinnamon. Their classic almond butters are also perked up with honey or maple flavoring. To prevent the nut oils from separating, they add organic palm fruit oil to their products.
Mrs. May’s Naturals from California attracted a pack of nut-loving snackers to gobble up their amazing nut crunches that feature every variety of slow-roasted nuts and seeds you can think of. Some are combined with sea salt and sweetened with organic sugar–others are simply blended with fruits to give them sweet appeal. But all of them are irresistible and often show up at parties like the Academy Awards gathering I attended recently. There were bowls of these crunchy babies on every table.
One of my favorite standout products at the market was Sunbutter from North Dakota, a totally peanut-free butter made from roasted sunflower seeds. The unsweetened variety is my fave and is unbelievably tasty with nothing more than roasted sunflower seeds. It’s got awesome flavor and is actually reminiscent of ultra creamy peanut butter. Anyone allergic to peanuts or tree nuts could safely enjoy this treat because it’s made in a peanut-free and tree-nut free processing plant. The other varieties include those made with organic sunflower seeds, sea salt, mixed tocopherols (those are fat-soluble antioxidants in the Vitamin E family), and evaporated cane juice (a fancy name for organic sugar).
Yummy nuts made by Yumnuts Naturals from Connecticut truly are just that—a yummy snack food made with dry roasted cashews as the base. Each of the six varieties is coated with sweeteners like honey, corn syrup, and/or sugar. Some have other irresistible additions like cocoa powder, coconuts, salt, chili powder, lime juice, and zesty Cajun seasonings.
A recent marriage took place in the peanut community—Sunland Inc. found its soul-mate in Peanut Better and now they are one, growing and processing some of the tastiest natural and organic nut butters made from just Virginia peanuts, either crunchy or creamy, with nothing else added. These little critters pack three to five sweet little
Virginia peanuts into each pod that finds their most nurturing climate in New Mexico. Their flavor- infused p-nutbutters are a riot with 13 different varieties. The vanilla cranberry pops with sweetness, the caramel feels all warm and fuzzy, and the spicy Southwestern zings with the perfect touch of chili heat. Here are some of the other wild and creative flavors: banana, raspberry, cinnamon, dark chocolate, sweet molasses, cinnamon currant, onion parsley, hickory smoked, and Thai ginger and red pepper. So many choices!
Sweet Ella’s Organic Peanut Butter from Michigan comes in creamy and crunchy style and contains only two ingredients—peanuts and sea salt and it rocks the tastebuds! I’m a nut for the crunchy style and can honestly say it was delicious. This company, founded in 1910 by Ella Koeze’s great great grandfather who came to America from the Netherlands, is now celebrating its 99th birthday and carrying on a unique legacy. Their USDA certified organic peanut butter is made on vintage equipment and prepared in small batches.
Cream-Nut Natural Peanut Butter is also made by the Koeze Company and contains only Virginia peanuts and salt. The difference is the Cream-Nut Brand is not made with organic nuts, but has the distinction of being produced on the same vintage equipment as Sweet Ella’s.
Raw is the rage! And Two Moms in the Raw make an impressive line of raw organic granolas packed with a bushel of nuts like pecans and almonds along with berries and whole grains. For those unfamiliar with raw products, raw means nothing is heated at temperatures higher than 118 degrees in order to preserve the natural enzymes. Seeds have many of the same healthful properties as nuts, and there’s a ton of them in the gluten-free dehydrated sea crackers offered by this savvy company
Living Intentions from San Francisco has Gone Nuts! That’s what they call their line of raw, vegan, sprouted nut blends that totally lured me in with their captivating array of flavors. Who can resist a handful of sesame teriyaki flavored nuts, or cilantro lime mojo with pistachios and pepitas? And their sweet and spicy pistachios with chipotle–Whew! That’s one hot mama!
I confess. I’ve got a soft spot for almond butter. Couldn’t resist Once Again Nut Butter whose brochure says “We spread integrity.” The company is a cooperative with a mission to help address Third World poverty by starting and supporting organic farm co-ops and paying U.S. prices to the growers. I had a great tasting session at their booth and loved their crunchy almond butter. It was pure heaven with nothing else added and nothing taken out. They also make the smooth along with one that includes flaxseed oil to provide omega 3 fatty acids. Other products include organic sunflower butter, cashew butter, and peanut butter, along with sesame tahini. Every preference is covered—smooth, crunchy, salted, unsalted.
Still strolling through the peanut patch I struck gold when I reached Feridies from Virginia. And, naturally, Virginia peanuts were their specialty, though they did have cashews, almonds, and pistachios, too. This vendor had something for everyone—salted, unsalted, redskin, honey roasted, butter toffee, hickory smoked, hot & spicy, chocolate covered, Cajun spiced, garlic, and wasabi flavored—it was snacker’s heaven!
It was obvious that Peanut Butter & Co. from New York likes to play in the kitchen and has fun naming their flavored peanut butters. Guess what’s in The Heat is On? Or Dark Chocolate Dreams? These special blends use organic palm oil to prevent the oil from separating, while Smooth Operator and Crunch Time are made from great tasting peanuts and salt. From their simple sandwich shop beginnings, their PB&J ‘wiches attracted dating couples, lunching execs, and even celebrities. Can’t you just taste their grilled peanut butter sandwich stuffed with bananas and honey?
The Shangri-la of the Himalayas came to the EXPO via International Harvest from New York. All their products are raw and organic from Hunza and the world. I was literally compelled to stop and stare at their brilliant display of nutty trail mixes. The Himalayan Trail medley was a gorgeous combo of almonds, figs, apricot kernels, mulberries, golden raisins, and apricot halves. The Hunza Goji Trail added bright red-orange goji berries to the mix. It was so appealing I could barely control myself from stashing handfuls into my bag. The company likes cashews and pistachios, too, and included them in other fruity mixes.
And then there was Amoretti, an awesome company that makes unique products especially for chefs and the food industry. Their focus is outrageously cool things like almond pastes, marzipans, nut pralines, nut flours, nut and fruit ganaches, and pistachio dessert sauce. Another section of their catalog featured nutty flavoring syrups in almond, chestnut, praline, hazelnut, macadamia, pistachio, and walnut flavors. And wildest of all food products are their edible food perfume sprays with the scent of almond, amaretto, coconut, hazelnut, or pistachio. Wouldn’t that make dessert impossible to resist with those fragrant aromas perfuming the air right under your nose? And have you ever seen gold or silver French Almond Dragees?
They were gleaming brilliantly in the company’s stunning catalog. I can easily imagine a platter of gold and silver-coated candied almonds presented at an elegant event!
Wickedly delicious is the hottest way to express the nirvana that greeted my taste buds at the Mudslinger’s booth. Their ice cream-like frozen desserts are decadently delicious and creamy to the max. My best pics were the soy milk-based Peanut Butter Palooka and the coconut milk-based Coconut Pecan Praline. Am I a crazy nut lover, or what?
Primex Farms in California is a very cool company that not only grows, roasts, and packs their whole and shelled pistachios, but they also promote the sale of almonds, hazelnuts, walnuts, peanuts, and pine nuts along with some fruits grown by other farms. They call themselves traders, an old-fashioned term, and sell the nuts all over the world. When I asked about their charismatic display, they presented me with an awesome press kit from the California Almond Board. I soon discovered there are more California almond varieties than I was aware of—10 in all. The press kit contains such an array of almond information it was like taking a course that begins with almond horticulture and ends with processing and storing the nuts. That is one savvy organization.
Coconuts made a lively debut in Turtle Mountain’s coconut milk non-dairy frozen dessert made from the first pressing of the coconut meat. The result is a decadently rich coconut-cream-based-frozen dessert that just oozes with creamy richness. The company aptly named this delicious treat Purely Decadent. Even better, they’ve used this coconut milk base to create two exquisite flavors–mocha almond fudge and peanut butter zig zag.
Making creative use of the coconut shells most of us would likely toss out, Coco Loco made magic with them and brought coconut shell jewelry to the EXPO. In an attractive display the company presented a line of jewelry one could wear from head to toe—literally. There were coconut shell hair sticks and coconut shell toe rings. And for the in-between parts the display included earrings, rings, pendants, nose rings, necklaces, and bracelets.
At the end of that tasting weekend I had to take my tummy home for a much needed rest and a nutty detox with a peanut butter and jelly sandwich.